About Us

OUR MISSION:
At Shop Alora Eden, our mission is to help every woman feel like her truest, most authentic self—and to own what makes her unique. We do that through bold, trendy, and expressive clothing that gives you the confidence to show up as you—unapologetically.

OUR COMMUNITY:
We call it the #GirlGang: fearless, confident women who lift each other up instead of tearing each other down. At the heart of Shop Alora Eden is this community of strong, stylish women who support, celebrate, and inspire one another to embrace their most authentic selves—every damn day.

OUR FOUNDER:
Shop Alora Eden was founded by Alora Smith, a North Carolina native with deep roots in retail and fashion. After years in the industry, she found herself stuck in the corporate world—and completely disconnected. She didn’t fit the mold, and honestly? She didn’t want to. Alora knew she was made for more.

With her love for fashion, her edgy personal style, and a mission to help other women feel seen, Shop Alora Eden was born in November 2020—and she’s never looked back.